Dear
Friend,
These
days, every marketing dollar counts.
That's why I'm making an all-out effort to teach independent
business owners, retailers, restaurateurs, doctors, dentists,
chiropractors, realtors, mortgage brokers – and
YOU – how to use trade show marketing and high-impact
dimensional mailings to:
|
Boost sagging sales. |
|
Get
the edge on competitors in a sluggish economy. |
|
Capture
more than your share of the dollars that are being
spent. |
I can show you with actual case studies:
3
Part Marketing Sequence |
Step
1: |
Bank
Bag
Typical
Response: 10-20% |
|
| Step
2: |
Message
in a Bottle
Up
to 98% Response |
|
| Step
3: |
Trash
Can
Marketing
that leaves a lasting impression no
one will throw away
Typical
Response Exceeds 50 %
|
|
|
|
"Mitch's
techniques were responsible for increasing
sales over 27% this year."
-Joe
Florentine
Florentine's Downtown
Bar & Grill, Fullerton, CA
|
|
Read
my brief
bio here. |
| |
How
to send an attention-grabbing 'freemium' through the
mail, get past the gate-keeping secretary, and put
your message right in front of the person who can
write a check. (If your business depends on getting
to the decision-maker, you need to know how to use
this powerful technique.) |
| |
How
to clean up at trade shows while other exhibitors
crawl home with little or nothing to show for their
money and effort. |
| |
How
to get customers who are clutching their money to
open their wallets and spend it with you. |
The easiest way to demonstrate the power
of this kind of marketing is to show you some actual results,
right from my files.
Click here to tour the Idea Showcase which features
successful promotion case studies.
I can launch your campaign in just weeks.
If business has been slow, why wait? Get started now to
boost sales!
It's great to read
about other people's success, but the only way this will
translate to dollars for you is to get your own promotion
launched. If you're ready to get going now, we need to
talk.
Just click here to fill out a form so I have some
background information and know when to call you.
If you're not ready to do a promotion
right away, but want to know the ins-and-outs of dimensional
mailings, marketing with trade shows and other street-smart
marketing techniques, start with the G.E.N.I.U.S.
Marketing System.
Just look at all this inside
G.E.N.I.U.S. info!
| |
More
case studies from my own files– how I created
them, specific how-to information and actual results!
(What you've read in this letter is just to tantalize
you with the possibilities!) |
| |
Incredible promotions that pull up to an amazing
80% response. These kinds of results are
unheard of in the industry. |
| |
How
to create promotions for your web site that routinely
exceed 30%! |
| |
The
intriguing and surprisingly easy way to increase business
with reverse prospecting. This is a technique tailor-made
for our current economic situation! |
| |
The
BEST ways to drive traffic to your site now. The industry
has changed. Some of the old ways are defunct. New
technology allows you to get massive amounts of traffic
easier than ever. |
| |
Sneaky
techniques the pros use to slash production expenses
to the bone without losing quality. (Hey, even the
big agencies could save thousands of dollars on their
clients' mailings if they used these street-smart
ideas!) |
| |
The
back-to-basics, common sense direct marketing formula
that has generated millions and millions of dollars,
year after year. (I'll never understand why people
think they're so smart they can deviate from these
tested and proven principles.) |
| |
The
surprising reasons postcards pull like crazy. (If
you use them the right way, of course. Because if
you don't follow the proven plan, you might as well
take your marketing dollars, dump them in a plastic
bag and put it on the curb for the garbage pick-up.) |
|
Why
you never, ever send prospects an offer only once. |
| |
De-mystifying
the United States Postal Service rules and regs.
You have to get this right or you could lose a fortune
on your mailing. Worse, your mailing might never get
there at all. |
| |
How
to almost guarantee that your local postmaster will
make sure your mailings get first class attention. |
| |
The
secret to creating a mailing people absolutely cannot
resist! (Remember, if they don't open it, they can't
buy what you're selling!) |
| |
The
fail-safe way to mail to the prospects most likely
to respond to your offer. This simple step
can boost response rates one or more percentage points!
(Hmm, that means a mailing just over breakeven could
suddenly become a breakthrough winner. I like it!) |
| |
Discover
what classic appeals never go out of style and which
ones are threadbare. Find out which new twists are
pulling in buckets of cash. (No guarantees these will
last past the fad stage, but you can cash-in while
the window is open.) |
| |
Specific
techniques you can merely duplicate to easily develop
one successful promotion after another. |
| |
How
to look like an expert marketer when you have absolutely
no experience whatsoever. |
| |
The
A-B-C-EZ instructions for creating letters that attract
customers who can't wait to hand over their money.
|
| |
The
key to putting a siphon into your customers' wallets
– pull money out month after month. (Do one
thing correctly and they'll not only give you permission
to extract cash from their bank account or credit
card, they will THANK YOU for it!) |
| |
The
"Simon says" method to write killer headlines.
You don't have to be intimidated any longer. Follow
the professional techniques and templates for fault-free,
business-building headlines every time! |
| |
Find
out how an inexpensive premium can forge an incredibly
strong bond with clients. (Listen, premiums are my
business. I know what comes off as cheesy and what
gives your company a shining image!) |
| |
Off-the-wall
promotions that attract attention. . . and sales. |
| |
Find
out the goofy things people have put in the mail that
shot sales sky-high! (Be careful! There are some guidelines
you MUST follow to make these specialized mailings
work!) |
| |
Inside
secrets from master marketers. You can literally 'sit
at the feet' of living legends to learn what works
and what doesn't. You want genius? You've got it! |
| |
Stamp
or indicia? First class or standard mail?
Since you have postage options, you must learn which
works best. . . and in what situation! |
|
Does
your company do trade shows? If so, dramatically –
and I mean DRAMATICALLY – increase
traffic through your booth to squeeze every dollar
out of your show fees. (Again, this is my core business,
so I know what works!) |
|
The
single stupid thing virtually every company does that
practically cancels out their investment in a trade
show booth and the cost of being an exhibitor. (No
kidding, this is the DUMBEST mistake
that can easily be cured. If you do this ONE THING,
you'll be miles ahead of the competition. . . even
if your booth is buried in the back corner!) |
|
The
subconscious influence of COLOR on your prospects.
Even major ad agencies blow past these known facts.
The results can be disastrous if you don't know what
you're doing! |
|
How to automate your campaigns so you can stay focused
on your core business. This is ESSENTIAL
information if you're a one-person operation or if
you have a job and are trying to get your company
up and running. |
|
How
to hit prospects' 'hot buttons' so
they can't wait to order. (I'll show you the primal
urges that practically force people to act and react!) |
|
The
hassle-free ways to track your results. |
|
The
smart ways to test your headlines, copy and offer.
(Don't reinvent the wheel. Just follow this easy formula.) |
|
Words
that turn people on and ignite their desire
for your offer. And words to avoid that will keep
them from buying. |
|
Become
a copy cat! The kit is complete with samples
you can adapt to your own products or service! |
|
When
to use teasers. And when to leave them off.
What makes people rip into the envelope to read your
offer? |
|
What
to include in simple #10 mailings that almost everyone
– and that includes supposedly smart direct
marketing agencies – forgets to insert in the
envelope. Don't YOU forget this one enclosure that
means money in the bank. |
|
And
there is so much more! |
Save
a bundle on the
G.E.N.I.U.S. Marketing Success Kit #1!
The centerpiece of this Success Kit is
the G.E.N.I.U.S. Marketing
Manual, crammed with ideas that work like:
Secrets of Creating Direct Mail
– a $99 value
No need to stumble around in the dark. This is the essential
success strategies explained in plain English.
Winning with Dynamite Postcards
– a $119 value
Smart marketing techniques that push sales like mad while
saving you money. (Hint: this is an ideal way to promote
your web site!)
Killer Sequential Mailing Techniques
– a $149 value
This has been tested in the marketplace. Just follow the
step-by-step guide
to sales and profits!
"Secrets of the Masters"
– 6 cassette album – a $197 value
You'll hear nationally known marketing professionals share
the unconventional methods that have turned the industry
on its ear. You'll learn the 'how-to' methods they use
to get almost unbelievable breakthrough results. Here
are the Masters who will be your teachers in this audio
course:
|
Jay Conrad Levison,
best-selling author of Guerilla Marketing.
Steven Clauson,
D.C., who retired at 38 from his chiropractic practice
after earning more than $85,000 per month as a sole
practitioner in Sacremento.
Richard Moran,
the branding expert who shares insights on what
techniques big companies use to succeed and pitfalls
to avoid.
Bill Glazer, a
expert in retail marketing, whose own menswear stores
in Baltimore outperformed the competition by 250%!
Martin Wales,
speaker, author, consultant and radio show host
in Toronto who provides expert tips on growing your
business through referrals.
Bill Harrison,
President and CEO of the Radio and TV Interview
Report and Book Marketing Update, who reveals how
he has used direct marketing to make his unique
business successful.
John Mendocha,
super sales trainer and founder of the Speed Selling
Method, explains how to cut the sale process down
to seconds to save time and money.
|
Proven Dimensional Mailing Case
Studies and Techniques – an $89 value
There's nothing like reading the real-life success stories
to get your own creative juices flowing. You can springboard
your business from these proven promotions!
How to Use Hotline Robots to Sift
and Sort Your Prospects – an $89 value
Cream rises to the top when you employ this system to
separate 'hot' from the 'not' likely prospects!
Postal Guide & Tips –
a $25 value
Get the best service at the best price when you know exactly
what to do to navigate the U.S. Postal System.
Sample of Winning Promotions and
Premiums – a $59 value
Follow the leaders and use these ideas to catapult your
sales!
Total Value
$826
Wait! We're not done yet!
There are eight FREE Bonuses!
Count 'em. Eight big bonuses –
and they're yours FREE!
Bonus
#1: Sales Letter Booklet and Floppy
Disk – a $247 value
This is the key to the easiest, smartest letters you ever
wrote!
Bonus #2:
3-Day, 2-Night Vacation Coupon for Two –
a $195 value
I'm thinking you've been working too hard until now, struggling
with your
marketing. How about a break for you and your special
someone? (Maybe they'll forgive you for all those late
nights!)
Bonus #3:
One hour consultation with Mitch Carson –
a $600 value
Let me help you put your personal program on track. We'll
talk about your promotions. Ask your questions. Pick my
brain!
Bonus #4:
Killer Headline Techniques Guide – an $89
value
Your headlines make or break any ad or letter. Master
the best techniques
with this easy-to-follow guide.
Bonus
#5: Color Marketing Guide –
a $49 value
Avoid the potholes and put color to work to subconsciously
make your
prospects predisposed to think well of you and what you
have to offer!
Bonus
#6: 101 Trade Show Tips –
audio cassettes – an $89 value
These are my 'hot tips' from years of experience in this
industry. If you use trade shows to promote your products,
you must have this to make the most of your exposure –
and to cut costs without cutting quality.
If you don't currently exhibit at trade
shows, you may discover it's time to cash in! Look at
the kind of inside info you get in this one bonus alone!
|
The
most effective ways to capture every possible lead
at a show. (You may be surprised!). |
|
The
incredibly easy way to get the maximum results from
contacts made at the show. (I'll tell you exactly
how – and almost nobody does this!) |
|
The
time-tested strategies (which your competition is
probably NOT using) that will get attendees to make
a beeline for your booth. |
|
Display
secrets that can have a dramatic impact on your success. |
|
And
much, much more! |
Bonus
#7: Client Critique Coupons –
a $250 value
You get coupons so you can get my professional critique
of promotions you create!
Bonus #8:
FREE 3-Month Newsletter Subscription – an
$84 value
You get my G.E.N.I.U.S. Marketing Newsletter and audio
tape from a different guest marketing expert each month!
Plus you get the latest premium ideas to keep you ahead
of the game! This is the kind of ongoing support and source
of fresh ideas every marketer can put to use!*
Bonus Value $1,603
Bringing the Total Value of Success Kit
#1 to $2,429
Yours
STILL for the special price of $997!
Order
G.E.N.I.U.S. Marketing Success Kit #1 Now There's
even more in
G.E.N.I.U.S. Marketing Success Kit #2! Take
a deep breath. You get everything in the basic
kit. PLUS there's a 'perfect seven' assortment
of specialized information in the deluxe package. 6
months of turnkey promotions with 10% discount coupons
– an $800 value. Let me help you and I'll
give you discounts to stretch your budget.
5 Vacation Coupons for 3-days/2 nights –
a $875 value
Think about it. Wouldn't these make killer bonuses for
your next promotion?
Reward early-bird buyers. Or use these to thank loyal
customers. One
7-day Cruise Coupon – a $900 value
Okay. This one will probably be scooped by your significant
other before you
can think of a way to use it in a promotion. Enjoy! 5
Freshwater Pearl Necklaces – a $375 value
These are GORGEOUS. Use them in your promotions to build
your image as a top quality business. A
second hour with Mitch Carson! – a $600 value
This follow-up hour will help keep your marketing on track. An
additional 3 free months' subscription to the Newsletter,
Action Tips and monthly tape – an $84 value
More of a good thing!* Phew.
That's an ADDITIONAL
$3,634 value The
total value of Success Kit #2 to $6,063, but it's yours
for ONLY
$1497!
Order
G.E.N.I.U.S. Marketing Success Kit #2 Now
| 100%
"The Dog Ate It" Guarantee |
|
Remember
in grade school how kids who wanted to
weasel out of that book report used every
excuse, including the totally implausible
"the dog ate it" line? Well,
my guarantee makes sure you never have
to make up any wild story to get your
money back |
if you don't agree the G.E.N.I.U.S.
Marketing System is the simplest, most
down-to-earth, common sense approach
for your business. I firmly believe
this information will help you perform
like a genius, and get the results of
genius marketers, no matter what your
level of expertise may be!
So
use everything in the G.E.N.I.U.S. Marketing
System. Read. Listen. Learn. Try it
all out for 60 days. Then you and you
alone get to decide if it's for you.
And if you think your Success Kit doesn't
deliver what I've promised, just return
it for a full and fast refund of your
purchase price (excluding s/h). No questions
asked. It's that straightforward. And
you keep the bonuses as my gift to you
for trying the G.E.N.I.U.S.
Marketing System. |
|
|
Since
I'm taking
all the risk – you can order with
complete confidence. You're
just one click away from a marketing gold mine!
Click
Here to Order G.E.N.I.U.S. Marketing Success Kit #1 Now
Click
Here to Order G.E.N.I.U.S. Marketing Success Kit #2 Now To
your success, Mitch
Carson
*For your convenience, we'll automatically bill your credit
card for $28 after 3-months. There's no obligation and
your can cancel at any time.
|
